Godrej Professional, a professional brand with products in hair colour, care, styling and keratin from Godrej Consumer Products Limited (GCPL), announced Suraksha Salon Program, to support the Indian salon industry as it moves into the new normal.
As an industry-first initiative by any professional beauty brand, Suraksha Salon Program by Godrej Professional will have three pillars – free distribution and subsidized sanitizer and disposable kits cost for salons, education on safety and hygiene for salon infrastructure and services, and back-to-business support.
All of these initiatives are available free of cost to any salon that requires support and is not restricted to those that use Godrej Professional.
Suraksha Salon Program by Godrej Professional will provide all the necessary guidance, resources and updates to salon owners to ensure safety and well-being of their staff and customers.
Speaking about the initiative, Mr. Sunil Kataria CEO – India and SAARC, Godrej Consumer Products Limited (GCPL) said, “Godrej Professional is committed to empower and uplift the Indian salon industry. At a time when the salon industry is being impacted by the ongoing lockdown, our focus is on empowering them to be business-ready with necessary protocols in place as soon as the operations are allowed. With the Suraksha Salon Program, we are ensuring that salons experience a smooth transition into the next phase of their business with a greater emphasis on hygiene, which is going to be the new normal, and make this migration easier for them.”
Under the Suraksha program, Godrej Professional is donating 15,000 litres of sanitizers and 10,000 re-usable masks for the well-being of the stylists.
In addition, Godrej Professional will also continue to support salons with sanitizer & disposable kits for salon safety in a non-profit manner.
Disposables will be the new norm in the salon industry post lockdown. Linen, towel, capes, gloves, among are the most used wearables in salons. However, the pricing and availability of disposables can be an issue.
To deal with his challenge, Godrej Professional has partnered with vendors making such disposable items to provide salons easy accessibility at a highly subsidized price.
The Suraksha Salon program will continue to provide all salons with sanitizers and these disposable kits at subsidized cost until the outbreak of the virus is contained.