MediBuddy, India’s largest digital healthcare platform, has been at the forefront with its varied health-related facilities and has been doing pioneering work in the telemedicine realm to help curb the spread of COVID-19 in the country. To strengthen their brand identity further and to reiterate themselves as the most trusted healthcare platform, MediBuddy has associated with the upcoming movie Toofaan.
Presented by Amazon Prime Video in association with Excel Entertainment and ROMP Pictures, Toofaan is an inspiring sports drama produced by Ritesh Sidhwani, Rakeysh Omprakash Mehra and Farhan Akhtar. The film features a multi-starer cast, led by Farhan Akhtar in the lead role along with Mrunal Thakur, Paresh Rawal, Supriya Pathak Kapur, Hussain Dalal, Dr. Mohan Agashe, Darshan Kumaar and Vijay Raaz.
The awaited sports drama directed by Rakeysh Omprakash Mehra, will follow the story of Aziz Ali (played by Farhan Akhtar), an ambitious boxer and his grappling journey from the streets of Dongri to the National Level Competition. The film is slated to release on the OTT platform Amazon Prime Video and would be streaming from July 16, 2021, across 240 countries and territories.
The out-of-movie association comprises of a co-branded TVC that will be promoted across high-impact digital and social media platforms. The co-branded TVC features Farhan Akhtar talking about his role as a boxer which came with its own set of challenges, injuries, bruises and fatigue and how he brazed through these challenges. The co-branded TVC also speaks about how MediBuddy has been the go-to platform for millions of people to access quality healthcare anytime, anywhere.
Commenting on the association, Mr. Satish Kannan, Co-founder and CEO, MediBuddy said, “As a brand, we strive to ensure quality healthcare services are available to everyone in the country. It is in dire times like these, that we need to reiterate ourselves as someone they can blindly rely on for their health-related questions. Celebrities like Farhan Akhtar who continue to voice their opinion on relevant topics are looked upon by people, and a message like this delivered by someone who they trust helps us in gaining their trust, in return too. With this association, we wish to position ourselves as a platform that people can put their faith in for all health-related problems.”
Commenting on the same, Mr. Vishal Ramchandani, Head of Business and Marketing, Excel Entertainment said, “We are thrilled to be associated with MediBuddy, a platform that has done and continues to do pathbreaking work in accelerating India’s digital healthcare system.”