In an effort to combat dengue and other diseases, the Brihanmumbai Municipal Corporation (BMC) initiated a novel campaign to raise awareness of mosquito control techniques!
BMC Launches Novel Campaign:
A novel campaign to raise awareness about mosquito control techniques has been initiated by the Brihanmumbai Municipal Corporation (BMC).
In response to the unanticipated rise in dengue and other mosquito-borne illnesses.
According to the monsoon report presented by the BMC on Tuesday, the city experienced a rise in dengue, leptospirosis, and H1N1 cases in the first half of July compared to June 2024.
An increase in dengue cases prompts the “Bhaag Machhar Bhag” campaign.
In particular, there has been an increase in dengue cases; between July 1 and July 15, 165 cases were report, up from just 93 in June. Leptospirosis cases have also increased, going from 28 in June to 52 now. There have been 53 H1N1 flu cases in the first half of July, up from 10 in June.
The BMC, in response, has started the ‘Bhag Machchar Bhag’ campaign, which uses celebrity endorsements and short films from the Marathi and Hindi entertainment industries to promote mosquito control measures. Additionally, the city government has instructed citizens to take all necessary precautions to remove mosquito breeding grounds, utilize mosquito nets, and dress in protective gear.
Within the BMC playbook
Anopheles, the mosquito that causes malaria, and Aedes aegypti, the mosquito that causes dengue, bite people who are near stagnant water. Because of the greater water accumulation during monsoons, there is a noticeable increase in disease cases during this time of year.
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Every year, the civic body employ a quadripartite strategy that combines source reduction, minor engineering, chemical control, and biological measures to eradicate these breeding spots before they become established.
Although the civic body employs over 2,000 people to carry out these measures, the BMC brought in over 100 mentors from medical institutions this year to help with quicker detection, according to Sudhakar Shinde, additional municipal commissioner in charge of the health department.