FMCG firm Dabur has expanded its baby care portfolio with the launch of eight new Ayurveda-based products.
New baby care products have been launched on e-commerce platform Amazon. These products will be exclusively available on Amazon.
Commenting on the development Dabur India Marketing Head-Healthcare OTC Ajay Singh Parihar said, “With the growing demand of baby care products, we have decided to expand the Dabur Baby Care portfolio with a range of products enriched with Ayurvedic herbs.”
“The launch of Dabur Baby Range is another step forward in this direction of launching products, which are based on the age-old knowledge of Ayurveda but available in modern-day convenient formats,” Parihar added.
Dabur on Friday also announced introducing ‘Dabur Immunity Vans’ aiming to deliver its range of Ayurvedic medicines and products closer to consumer households. These specially designed vans, which is part of Dabur’s direct-to-consumer ‘Immunity at your Doorstep’ initiative, have been deployed across 10 cities in India to give consumers access to immunity-boosting products at their doorsteps.
Through these Vans, Dabur is offering a range of immunity-boosting products which includes Chyawanprash, Giloy ki Ghanvati tablets, Ashagandha capsule during the Covid times.