India hand sanitizer market is projected to surpass $ 43 million by 2025. Growth of hand sanitizer market in India can be attributed to rising awareness about healthy lifestyle & wellness, shifting consumer preference towards convenient hygiene products and rising disposable income.
Moreover, the strong marketing activities by leading brands, in addition to huge endorsements, are some other drivers of hand sanitizer market in India. Moreover, the COVID-19 outbreak has boosted demand for sanitizers and hand hygiene like never before across the diverse end user segments.
There have been the presence of hand sanitizer products in the market since long in the market, Indian consumers are not used to consume hand sanitizer on a regular basis. During the swine flu, SARS epidemic and Covid 19 (corona virus), the hand sanitizer products came into the forefront where people became health conscious.
The Indian hand sanitizer market is bifurcated in three forms such as liquid, gel & others (foam). In last couple of years market have seen an exponential growth of above 20% CAGR. These products are then submerged in two forms such as alcohol and non-alcohol sanitizers out of which the former have the highest portion in the market.
The government’s Swachh Bharat Abhiyan and various campaigns by major companies to wash hands to get rid from the infectants is also making people turn to sanitizers for keeping the hand germ-free. Railway stations, hospitals, shopping malls, schools and colleges are where they are purchased extensively even though major sales outlets remain chemists and grocery stores.
The hand sanitizer market is categorized into Gel, Liquid, Foam and Spray, among which Gel based segment witnessed a faster growth and the segment is expected to grow at a higher rate than other segments throughout the forecast period as well.
Gel based segment category held a major part of market share in 2019 due to higher consumer preference. Additionally, due to the strong marketing, and endorsements by celebrities of hand sanitizer products, this category has been witnessing significant growth throughout the historical period and is anticipated to maintain stable growth during the forecast period as well.
West India dominated the country’s hand sanitizer market in 2019, and the region is expected to maintain its dominance during the forecast period.
Some of the major players operating in India hand sanitizer market are Reckitt Benckiser (India) Ltd., Hindustan Unilever Ltd., Dabur India Ltd., Himalaya Drug Company Pvt. Ltd., ITC Ltd., and others.
