Honoring the Legacy of Mr. G V Masurkar: Celebrating the 100th Birth Anniversary of the Visionary Leader Behind India’s Beloved Painkiller Brand “CROCIN”
Mr G V Masurkar was a visionary leader in Indian pharmaceutical industry and also, the man and brains behind the popular Indian paracetamol brand “CROCIN” that today is a household painkiller brand in India. The year 2022 marks the 100th birth anniversary of this pharmaceutical visionary & pioneer and will be celebrated by his family, organisations and industry members across the nation.
The Journey of Mr. G V Masurkar: From Rural Karnataka to Pioneering the Pharmaceutical Industry
Born in 1922, Mr. G V Masurkar was the son of Shrimati Rukhma Vitthal Masurkar, a pioneering pharmaceutical entrepreneur renowned for her homemade skin remedies in rural Karnataka during the 1930s. Captivated by his mother’s resilience and her dedication to medicinal development, he chose pharmacy as his calling. Embarking on his professional journey, he initiated his career as a pharmaceutical representative at Duphar Interfran Limited, previously known as Crookes Interfran Ltd., during the 1960s.
Pioneering Speciality Pharmaceutical Venture: The Evolution of ENTOD Pharmaceuticals Under Mr. G V Masurkar’s Vision
Mr G V Masurkar’s entrepreneurial spirit & strong interest in areas of ophthalmic, ENT & Dermatology medicines encouraged him to take early retirement in the late 1970s from Duphar Interfran Limited and set up his own speciality pharmaceutical venture – ENTOD Pharmaceuticals Ltd. with almost zero capital investment. ENTOD started off as a contract manufacturer for sterile, injectable and dermatology products in the year 1977 by establishing two manufacturing units. In the early 1980’s, ENTOD set up its own formulation R&D centre under Medisearch Laboratories. During the 80s and 90s, ENTOD was quickly gathering pace in the pharmaceutical space by increasing the number of products considerably by investing in various new formulation & manufacturing. By the late 1990s, ENTOD moved away from contract manufacturing and started its own marketing & sales operations.
Legacy of Leadership: Mr. G V Masurkar’s Vision and ENTOD Pharmaceuticals’ Evolution
Mr. Nikkhil K Masurkar, the Executive Director of ENTOD Pharmaceuticals, eloquently captures the essence of Mr. G V Masurkar’s entrepreneurial spirit: “He was a mentor to all of us. He consistently made time to connect, listen, engage in discussions, and highlight novel opportunities.” Mr. G V Masurkar’s fervent dedication to fostering connections and fostering growth left an indelible mark on those he influenced.
His profound passion for every facet of healthcare stemmed from an innate desire to effect positive change for patients through transformative solutions across a diverse therapeutic spectrum. What initially commenced as Mr. G V Masurkar’s personal passion project later evolved into the overarching purpose of his life: ENTOD Pharmaceuticals.
His specialized expertise in formulation development and pharmaceutical manufacturing technologies positioned him as a trailblazer, enabling him to pioneer the creation of niche medicines that were notably absent from the medical landscape at that time but held immense value in medical practice. Commencing as a contract manufacturer, ENTOD Pharmaceuticals swiftly expanded its purview, growing to become one of India’s fastest-growing specialty pharmaceutical enterprises.
Legacy of Ethical Leadership: Mr. G V Masurkar’s Enduring Impact on ENTOD Pharmaceuticals
“The greatest asset of Mr G V Masurkar was his consistency in following a strict ethical business model based on integrity, trust & honesty and to always ensure that everyone in the organisation is treated with the same level of respect, love and care irrespective of their title, position and background. He established a unique family-based working culture & value system within ENTOD that today forms the backbone of the organisation. With the eternal guidance and blessings of Mr G V Masurkar, the company has grown from strength to strength and transformed into one of the fastest-growing pharmaceutical companies in the Ophthalmic ENT & Dermatology markets worldwide. And despite having left for his heavenly abode almost a decade ago, his spirit of pharmaceutical entrepreneurship, corporate humanity & unbreakable determination lives on in every member of his family & organisation” said Mr Kishore Masurkar, Chairman & Managing Director, Entod Pharmaceuticals
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