Josh and Mash Project Foundation came together to partner with Lung Care Foundation in association with Medanta Medicity Hospital, Gurugram to spread awareness on World Cancer Day about different kinds of cancers, their cure, and precautions.
Josh, India’s fastest growing and most engaging short-video app and the MASH Project Foundation, an award-winning social enterprise that is enabling an ecosystem for social impact, have joined hands with Lung Care Foundation to organise the #Cancerseladai campaign from 4th February 2022, to educate the youth of tier 2 and tier 3 about cancer and its treatments.
Leveraging the power of short-video content, the campaign aims to create awareness among the audience, especially the youth and sensitize them regarding the need for education about cancer. The doctors also shared and busted myths around cancer and described it as a curable disease if diagnosed on time. The outreach for the videos were tremendous as the videos reached 140,000+ people and was liked by 44,000+ Josh users.
The narrative of the campaign was to educate the youth about cancer, several myths associated with it and the possible cures of Tier 2 and Tier 3 cities. Cancer is a disease which is widely being diagnosed in India now, so through sensitisation about its growth, treatments for its cure, as well as post cancer care needs to be widely discussed with the youth.
The founder of Lung Care Foundation, Mr. Rajiv Khurana said, “The intensity and impact created by multiple Cancer ailments have been on the rise consistently in diverse age groups in India. There has been significant improvement in the way the disease is treated in all dimensions of cure and care. The joint initiative by Lung Care Foundation and MASH on the platform by Josh is an attempt to create AWARENESS, AWAKENING and ACTION amongst people about cancer through simple bytes of persuasive learning by the leading Doctors and Support Team from Institute of Chest Surgery, Medanta Hospital, Gurugram.”
Dr. Harsh Vardhan Puri, Senior Consultant, Institute of Chest Surgery- Chest Onco-Surgery and Lung Transplantation, said, “When doctors at Medanta got to know about Mash Project’s collaboration with Josh App we were very enthusiastic about this collaboration since scientific information related to cancer will reach tier 2 and tier 3 audience in the easiest language. The youth has downloaded the video in mass so the information has reached a medium which will help people to know which doctors to go and what devices needs to be used for the same.”
