Mumbai based Fitness-tech start-up fit page has acquired India’s leading race registration platform India Running (IR) for an undisclosed amount. The race registration platform primarily lets users search and register for running events.
fitpage is India’s first heart fitness platform that takes an integrated approach of education, nutrition and training to improve the cardiovascular fitness of its users. The app uses deep technology to personalize user journeys for each individual. fitpage focuses on absolute beginners to get fitter and experienced runners to get faster.
This acquisition is part of the Mumbai-based start-up’s plans to position itself as a leading player in the endurance fitness space. The transaction will enable fitpage to provide registration, nutrition and training, all together and hence provide better value to the races.
Talking about the acquisition, Mr. Vikas Singh, Founder and CEO of fitpage said, “Most runners in India have grown visiting India Running to find running events and it currently has more than 1.1M visitors annually, looking at 1700 plus listed events. We could not be happier to build this legacy further and provide a more robust experience to them.”
Brothers Shyam and Sravan Dudaka, and Bhoopathi Rapolu founded India Running out of their passion for running. “India Running is a ‘Zero-to-One’ story for us as it grew into one of the largest platforms for runners in India. I have complete confidence in Fitpage for taking IR to new heights. With this acquisition, I wish them good luck in their endeavours to take good care of the India Running community”, the Dudaka brothers said.
“We realised that we can’t justify ourselves managing the fast-growing running community platform remotely being outside India. When the community started growing faster and bigger than we could manage, I found Vikas and his team at fitpage,” said Bhoopathi Rapolu, COO, India Running.
Last year, fitpage raised a total of $3.7 million. The fitness tech start-up raised $3.5 million in a seed round from Astra Ventures in the beginning of 2021 and additionally raised $300 thousand in an angel round end of last year from Gaurav Jaitly – MD and head of equity, Goldman Sachs India and Maj. Manoj Verma, MD of Jaguar Security. fitpage will target to raise a larger amount of funding in late 2022 for accelerating growth and acquiring complementary businesses in the related field.
