Deepak Jain, CEO and Founder, Lass Natural
Multani mitti has been part of the Indian skincare routine for generations, and we are here to share why Indians still consider it an integral part of their skincare routine.
Brighten skin:
Today’s fast-paced lifestyle and increased levels of pollution around us make the skin lose its original charm and look dull and lifeless over time. Multani mitti can help regain the skin’s inherent radiance by helping the skin get rid of pollutants as it cleanses the skin from within.
Reduce acne:
Regular application of Multani mitti helps cleanse the skin by getting rid of impurities and dirt, unclogging the pores, eliminating dead skin cells, and decreasing the skin’s oiliness. Moreover, its healing, anti-inflammatory, and calming influence on the skin can help prevent acne breakouts.
Prevents pigmentation:
Multani mitti has anti-pigmentation and skin-lightening qualities that help heal damaged skin while giving it an even tone.
Enhances skin texture:
Multani mitti can be used to cleanse, exfoliate, and tighten the skin by helping improve the circulation and preservation of skin-healthy nutrients, thereby giving healthier and better texture to the skin.
Suitable for oily skin:
When used on oily skin, Multani mitti has a mattifying effect, making it excellent to apply on oily skin. Moreover, it helps get rid of the excess sebum that gives the skin an extra oily texture.
Organically sourced and with multiple ways to apply it, Multani mitti can be included in the skincare routine of all skin types.