IOC and WHO Launch “Let’s Move” Campaign on Olympic Day to Inspire Global Physical Activity

Get active for at least 30 minutes every day and inspire others to do the same
Get active for at least 30 minutes every day and inspire others to do the same
The International Olympic Committee (IOC) and the World Health Organization (WHO) have collaborated to introduce the Let’s Move campaign on Olympic Day. 

The International Olympic Committee (IOC) and the World Health Organization (WHO) have announced the launch of a new global initiative called “Let’s Move.” This campaign, initiated on Olympic Day, aims to motivate people worldwide to incorporate regular physical activity into their daily routines for enhanced health and well-being.

This global initiative aims to inspire and enable individuals worldwide to prioritize physical activity for improved health and well-being.

Recent research reveals that a significant portion of the global population fails to meet recommended activity levels, with one in four adults and over 80% of young people falling short of the minimum requirements for optimum health. The Let’s Move campaign intends to address this issue by encouraging individuals to dedicate at least 30 minutes every day to movement, which has been shown to have numerous benefits for physical and mental health.

New initiative encourages individuals to prioritize movement for better health, with support from Olympians and international organizations.

The Let’s Move initiative features the participation of renowned Olympians such as Allyson Felix, Pau Gasol, PV Sindhu, and Yusra Mardini. These athletes, along with many others, invite people from all over the world to join them in scheduling 30 minutes of movement on Olympic Day. A digital workout will also be available for individuals to engage in from anywhere in the world, with the ultimate goal of establishing a daily habit of physical activity.

Regular physical activity plays a crucial role in preventing and managing various diseases, including heart disease, stroke, diabetes, certain cancers, and hypertension. It also helps reduce symptoms of depression and anxiety while promoting healthy growth and development in young individuals and ensuring a healthier life in later years.

The Let’s Move campaign extends beyond Olympic Day, with a range of events and digital activations planned worldwide. Past and future Olympic hosts, including Paris 2024, have already implemented 30 minutes of physical activity as part of the school curriculum. Over 131 mass participation events and digital activities organized by National Olympic Committees (NOCs) and the wider Olympic Movement will provide opportunities for people to engage in physical activity together.

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