Avni- a holistic menstrual care start-up, has announced a range of Antimicrobial reusable pads – Avni Lush and Avni Fluff. The brand has been aggressively working towards breaking misconceptions associated with the use of cloth-based sanitary pads during menstruation.
The newly launched Avni Lush is India’s first organic cotton reusable pad with tested antimicrobial technology, absorbent wings and is 100% stain proof. It has a tested Antimicrobial core which helps prevent infections, and absorbs blood for upto 8 hours. Its leak proof bottom with breathable and thin fabric promises no infections or leaks.
On the other hand, Avni Fluff is 100% Dry feel pads introduced especially for the first time user of cloth pad. They are India’s first tested antimicrobial reusable pads which give 100% dry feel. It’s antimicrobial core, absorbs upto 6 hours.
“There has been a surge in demand for cloth-based pads. This concept has come back following the traditional menstrual health techniques. It’s clearly a misconception that cloth-based pads are unhygienic. We are focussing on negating these fallacies, and encouraging women to use reliable eco-friendly menstrual hygiene products.” Mrs. Sujata Pawar- Founder, Avni- a holistic menstrual care startup.
The start-up is determined to reinvent the traditional, Indian methods of menstrual care. The brand offers well-researched, innovative, tested products to facilitate women’s hygiene during periods that have been explored on the backbone of authentic Indian methods.
The brand’s current line-up includes Avni natural cotton sanitary pads, Avni period wear wash, Avni Menstrual Cup & Wash, Avni Anti-bacterial soothing intimate care wipes. The products are apt for especially those women who have sensitive skin and are in immediate need of an organic and infection free products for smooth periods.
The brand has been simultaneously working towards creating more awareness around menstrual care. In line with the same, it has India’s first-period care 24 x 7 helpline accessible via WhatsApp/call/sms.