Bollywood Icon Embraces Relaxation Amidst Urban Hustle
In a refreshing break from the norm, veteran Bollywood actor Anil Kapoor took a step back from the driver’s seat, demonstrating the essence of stress-free commuting. Through a video shared on his social media, Kapoor showcases the significance of prioritizing relaxation in the midst of a busy lifestyle.
Uber’s #RentalHealthDay Campaign: A Path to Tranquil Journeys
Uber, the renowned American mobility service provider, has unveiled the #RentalHealthDay campaign. This initiative seeks to highlight the cumulative stress of navigating city roads and introduces Uber Rentals as an ideal solution to alleviate this pressure. The campaign includes a short film featuring Anil Kapoor.
Kapoor’s Formula for Timeless Vitality: Stress Management
Anil Kapoor, in a heartwarming video, unveils one of his secrets to maintaining his youthful energy—a dedication to minimizing stress. This message particularly resonates with those grappling with the challenges of city driving. The campaign extends to short videos emphasizing the role of Uber Rentals in everyday life, with Kapoor as the central figure.
Uber Rentals: A Stress-Busting Choice
Uber India South Asia’s Head of Marketing, Ameya Velankar, describes Uber Rentals as a solution that allows riders to hold on to a car for up to 12 hours and incorporate multiple stops, reducing the hassle of parking and booking multiple trips.
Anil Kapoor: A Perfect Match for the Campaign
Anil Kapoor’s association with the campaign isn’t coincidental—he was Uber’s inaugural rider when it launched in Mumbai 8 years ago. Known for embracing a stress-free lifestyle, Kapoor perfectly embodies the campaign’s ethos.
Kapoor’s Insights and Inspirational Message
Anil Kapoor’s enthusiasm for the campaign stems from his belief in its alignment with his personal philosophy. For Kapoor, stress-free living encompasses choices that positively impact overall well-being, extending beyond mere diet and exercise routines.
Creativity in Advocacy
Manish Thanvi, Executive Creative Director at Dentsu Webchutney, describes the campaign as a celebration of “self-love in the world of daily transportation.” The #RentalHealthDay campaign not only promotes Uber Rentals’ utility but also encourages stress-free commuting practices.
