Sirona’s innovative menstrual cups empower women and drive change towards eco-friendly and economical period management.
In a groundbreaking achievement, Sirona, India’s premier feminine hygiene start-up, has crossed the sales of 10 lakh (1 million) units of its menstrual cups, making it the first Indian company to reach this significant milestone. Sirona has been at the forefront of the sustainable menstruation movement, providing women with a category-leading menstrual cup that is both eco-friendly and convenient.
Sirona’s FDA-approved menstrual cups are made of 100% medical-grade silicone, offering up to 8 hours of leakproof protection and complete freedom from rashes. This reusable option generates no sanitary waste and can last up to 10 years, making it a cost-effective and sustainable choice for period management. The success of Sirona’s menstrual cups is further evidenced by their recognition as an Amazon Bestseller and Amazon Choice product.
Company’s achievement highlights the impact of education and conversations in breaking period taboos and empowering women.
Mr. Deep Bajaj, Co-Founder & CEO of Sirona, expressed his pride in this achievement, emphasizing the company’s commitment to positively impacting women’s lives through innovative and solution-oriented products. Sirona’s dedication to educating and providing unbiased information empowers women to make informed decisions about their menstrual health. Looking ahead, the company aims to expand its impact through its products, services, content, and community, providing a complete ecosystem for women in this category.
Under the #10LakhSironaCupverts Campaign, Sirona released a celebratory video featuring employees, customers, and the founders, showcasing the collective joy surrounding this feat. The video highlights the transformative power of Sirona’s menstrual cups in breaking down period-related stigmas and providing a rash-free, leak-free, trash-free, and cash-free alternative to traditional sanitary products.
Anika Wadhera, Head of Marketing and Brand Communications at Sirona, acknowledged the brand’s pioneering efforts in introducing menstrual cups to India. Through education-driven communication, quality content, and a superior product, Sirona has made significant strides in improving menstrual health and reducing environmental impact. In addition, the Sirona Hygiene Foundation works towards promoting menstrual hygiene among underprivileged women by providing education and donating menstrual cups.
Sirona’s success in reaching 1 million menstrual cup sales marks a momentous occasion in the journey towards sustainable menstruation in India. By offering a comprehensive range of products addressing various feminine hygiene needs, including period, intimate, hair removal, and toilet hygiene, Sirona continues to revolutionize the industry and empower women across the country.
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