India Snacking Report reveals fathers’ growing preference for frozen snacks, challenging traditional gender roles in the kitchen.
Mumbai, 15th June 2023: As Father’s Day (June 18) approaches, a recent study conducted by Godrej Yummiez sheds light on a surprising trend – fathers in India are increasingly embracing frozen snacks and taking charge of cooking more than mothers. The study, titled ‘STTEM – Safety, Technology, Taste, Ease & Mood Uplifter’ – The India Snacking Report (Volume I), challenges traditional gender roles in the kitchen and showcases the convenience and versatility offered by frozen snacking options.
According to The India Snacking Report, 52% of fathers in India are now the primary cooks of frozen snacks. This marks a significant shift in family dynamics, emphasizing the evolving role of fathers in household chores and their willingness to explore quick and convenient cooking alternatives.
Discover how family dynamics are evolving and the convenience of frozen snacking options.
The report further highlights regional variations across India. In the East region, fathers in Bengaluru rank the highest, with 58% embracing frozen snacks. Kolkata comes in second, with 58% of fathers opting for frozen snacks. Pune secures the third spot, with 54% of fathers enjoying and cooking frozen snacks. Additionally, Lucknow shows a notable preference, with 53% of fathers embracing frozen snack preparation.
Mohit Marwaha, AVP – Godrej Yummiez, expressed his excitement about the report’s findings, stating, “This paradigm shift reflects evolving family dynamics and the convenience and versatility offered by frozen snacking options. Godrej Yummiez is proud to be at the forefront of understanding consumer trends and meeting the changing needs of our customers.”
This Father’s Day, as families celebrate and honor fathers, it is an opportune time to appreciate their contributions in the kitchen and acknowledge the changing landscape of family responsibilities. With fathers taking the lead in cooking frozen snacks, the future of snacking looks bright and inclusive.
Commissioned by Godrej Yummiez, The India Snacking Report was conducted by InQognito Insights across key cities such as Mumbai, Pune, Ahmedabad, Delhi, Jaipur, Lucknow, Kolkata, Chennai, Hyderabad, and Bangalore.